Chapter 01
The Butterfly Effect
The chapter
A wing beats. A door opens. A small choice — to stay, to leave, to forgive yourself — becomes the quiet thing that changes the shape of a life.
Our debut chapter is built around that idea. Soft, washed fabrics. A symbol you carry without announcing. Pieces designed to feel like a slow morning after a hard night.
Sold outThe Butterfly Effect
Morning Hoodie — Mist
£145
Soft as the hour before sunrise.
Sold outThe Butterfly Effect
Morning Hoodie — Petal
£145
A reminder to be soft with yourself.
The Butterfly Effect
Butterfly Effect Tee
£65
The smallest changes carry you home.
Sold outThe Butterfly Effect
Rose & Feather Cap
£45
Soft things, worn quietly.
Made carefully
Quality you can feel.
Premium scuba fabric, satin-lined hoods, and hidden zip details — every piece is built to last and to feel as considered as the message behind it. We start small and intentional, and grow only when it serves the work.